Top 10 Best Outfitting Website Designs [In 2023]

Designing the ideal outfitting website is similar to constructing the perfect trap. It’s about understanding where your potential customers will be focusing their attention and anticipating the path they’ll navigate. Your website should be like a well-crafted guide, enticing and leading them toward their desired destination, all while ensuring it doesn’t overwhelm or intimidate new visitors.

Need An Outfitting Website Designed?

Nobody wants to lose to the other outfitter on the mountain, which is why we’ve compiled a list of the Top 10 Outfitting Website Designs that look modern and impressive , but more importantly, book you more clients.

1. Kawdy Outfitters

What we like: Kawdy Outfitters uses simple photography and a sliding element on their home page to convey the immense beauty of the valleys they explore. Keeping it simple is sometimes the most successful design strategy, and this nicely demonstrates that.

In terms of content, Kawdy Outfitters went above and beyond to include a blog on their website, something not many outfitters have yet to attempt. This has enabled them to communicate their annual adventures and generate insightful content for future clients to read.

2. Anchor Bar Outfitting

What we like: Shirus moose hunting at its finest. Anchor Bar Outfitting is famous for their ability to consistently find record book Shirus moose. Not to mention the 180 inch mule deer they encounter from time to time.

We particularly like the way their website flows from top to bottom, providing the user with an immersive visual experience unlike any other outfitting website on the market today. They use footage of two bull moose fighting to emphasize why they are the finest in the industry at what they do.

3. Bart Lancaster

What we like: If you are looking for a guide that’s top of his field in the hunting industry. Look no further. Bart Lancaster is one of the biggest names the hunting industry has to offer. He frequently guides high profile hunts. You can find him atop mountain ranges spotting for sheep or running with his dogs.

The use of photography demonstrates perfectly what it is Bart does best. An impressive gallery showcasing various succesful hunting trips. Bart utilizes a blog to keep all his followers up to date.

4. Ameri-Cana

What we like: Ameri-Cana has been around a long time. They are a trusted booking agency for anyone looking to find their next dream destination. They use a magazine style website layout to showcase the different tours they offer.

5. Marsh Land Outfitters

What we like: Based in Saskatchewan Canada. MarshLand Outfitters focuses on black bear, waterfowl, and moose hunting. On their website, they employ a dark background with well-spaced information to give users a clear picture of what they have to offer.

6. Alberta Bush Adventures

What we like: If you’re seeking an extraordinary hunting experience in Alberta, the Alberta Bush Adventures website is your go-to. Their homepage features a prominent call-to-action, guiding visitors seamlessly to contact options.

7. Maddhatter Guides And Outfitting

What we like: Maddhatter guides and outfitting use a clean layout that delivers the information upfront that visitors are looking for. They did a great job showcasing previously successful tours that demonstrate to new visitors why they should choose them right away. They added call to actions in the header of their website which is a nice touch on desktop.

8. Smoothstone Lodge

What we like: Looking for a destination spot with great hunting and fishing opportunity just outside the cabin door? Smoothstone Lodge has you covered. They use a great photo for their hero that showcases the lodge in its entirety. Their website layout is straightforward and easy to use for any prospective visitors looking to get in touch with them.

9. Prostaff Outdoors

What we like: Professional services mixed with incredible whitetail Saskachewan whitetails is a comnbination for a successful trip. We appreciate how they blended photographs into the textual sections. A design that is both visually pleasing and practical.

10. TNT Outfitting

What we like: TNT Outfitting offers one of the best hound hunting opportunities, and their website reflects this. The owners’ extensive experience and knowledge of the terrain are evident in the detailed sections of the site, building trust and assuring visitors of their capability to deliver a memorable outdoor experience. The website’s careful attention to detail in the ‘about’ sections effectively communicates their expertise to new visitors.

Why Every Outfitter Needs A Website

From this list, we’ve looked at a variety of design styles, ranging from dark textures to earthy tones, minimalistic design to media overload. However, one thing all of these sites have in common is a foundation in UX ideas. Each is intended to let you make a reservation or contact the company’s owner.

So, take cues from the ones you prefer, then mix them to create something genuinely unique. Given your mountain range experience, we assume you’re no stranger to finding exactly what you’re searching for.



If you would like to schedule a meeting, or simply ask a question, we are happy to help in any way we can. The coffee is on us.

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