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Project Outline

The project outline goes over each phase of the website design and development process to establish a timeline and ensure clarity throughout the project.

Standard Package

Website Includes

All website packages come with an estimated time frame of 6 – 10 weeks dependant on client response times throughout the entirety of the website design and development process. They also include the following:

  1. Phases 1-6  (Strategy & Planning, Website Design, etc.)
  2. 3 Rounds of Revisions
  3. Client Onboarding and Training

Phase 1

Strategy & Planning

  1. Strategy and Project Launch Meeting
  2. Functionality Outline
  3. Technology Outline
  4. Setting Up Server and Installing Proper Software – Hosting and Maintenance Begins Here!

Phase 2

Website Design

  1. A Strategy Session and Design Brief ( 1 – 2 Hours)
  2. Home Page Design
  3. Home Page Design Reviews and Rounds of Revisions
  4. Interior Page Designs
  5. Interior Page Design Reviews and Rounds of Revisions

The Timeline for this Phase can take 10 (ten) business days minimum and unlimited time to complete depending on the clients response time, clarity, decisiveness, and the amount of rounds of changes included in their investment plan.  The number one thing that can impact the timeline during the design phase is Not Providing Timely/Clear Revisions.

  • 1 – 3 Versions can be done in 10 business days ,
  • 4 – 6 versions can be done in 11 – 20 business days,

*Your Investment Plan Includes a Specific Number of Revisions.  If you require additional rounds of changes, you can easily add them to your plan for $200 per revision.

Phase 3

Website Development

Here is an overview of the basic development phase. (IF you have an advanced website, this is where the custom coding for advanced functionality would be).

  1. Slice all of your PSD Designs (PSD = Photoshop Designs)
  2. Install Database, WP, Etc.
  3. Designing Global Style Sheets (CSS) Based on agreed to design styling (for one browser – Chrome and desktops)
  4. Home Page Development and Coding
    1. Header, Configurable Nav/Menu, AJax/Jquery Sliders, Widgets, Body, Custom Elements, Footer
  5. Interior Page Development and Coding
    1. Pages, Body, Sidebars, Widgets, Etc.
  6. Blog Pages and Roll Development and Coding
    1. Blog Roll, Category Posts, Archives Posts, Recent Posts, Individual Post View, Sidebars, CTA’s, Widgets, Etc.

The Timeline for this Phase can take 15 (fifteen)  business days minimum and unlimited time to complete depending on the clients response time, clarity, decisiveness, and the amount of custom designed pages or custom functionality included in their investment plan.  The more custom design / custom designed pages and custom functionality you have, the longer the development phases.  The kinds of things that will extent the development time and put you into a intermediate or advanced project timeline would be, ecommerce, membership systems, forums, reservations systems, listing systems, directories, mapping functionality, etc.

Phase 4

Content Development

This phase can be one of the most difficult to predict time.  When you are planning on a new website design and development project – do not forget to set aside a budget specifically for CONTENT. This is  one of the most important elements. It can cause the largest delays and if not done correctly, the most missed opportunities with a new website.
The entire Content Transfer, Creation and Management process will depend on the level of your SEO investment and goals.  The more aggressive you are about placement, the more products and services you want to be found for and the more locations you want to be found in will DRAMATICALLY increase the time necessary for this phase.
The Content Management Phase consists of the following steps:

  1. Navigation Creation
  2. Navigation Optimization
  3. Content Creation (we will request missing content – you can write and provide or outsource the content creation to our team)
  4. Content Transfer
  5. New Content Uploads
  6. Content Styling (this also includes all of the SEO work that is necessary to make pages perform for SEO)
  7. Image Research, Collecting, Purchasing and Posting
  8. Interior and Home Page Linking
  9. Social Account Integration and Linking
  10. Forms Integration and Testing

Phase 5

Functionality Tests & Optimizations

  1. Test Forms
  2. Test Links
  3. Test Functionality
  1. Prep Server for Go Live
  2. Set Up MX Records for Email Hosting
  3. Move Files into Live Server Environment
  4. Change DNS Links
  5. Domain Propagation – Can take 3 Days
  6. Client Training – How to use your CMS (Website Content Management System)

Phase 6

Launch The Site

Once the Site is Live the following Post Live Activities Take Place

  1. Final Site Cross Browser Audit
  2. Mobile Responsive Audit
  3. Forms Testing
  4. Client Training
  5. Provide Hosting Upgrades as Needed, Maintenance (Dependant on Plan)
  6. Support Can be Reached at hello@parmedia.ca
  7. Website Error Corrections
  8. Enhancing Security for Forms as Requested

Premium Add ons

Functionality & Marketing

Additional functionality that will require additional time, Investment and resources to be added included, but are not limited to:

  1. Design Changes in the Development Phase
  2. Ecommerce
  3. Membership System
  4. Directory System
  5. Listing System
  6. Custom Coding
  7. Additional Custom Designed and Developed Pages
  8. Custom Landing Page Design and Development
  9. Registration Systems
  10. Scheduling Systems
  11. Additional Security
  12. High Traffic Websites
  13. Media / News Websites with Extended Category Functionality
  14. Wishlist Functionality
  15. Complex Content Transfers and Content Revisions
  16. High Volume Content Transfers and Clean Up

Ongoing service that will require additional time, Investment and resources to be added included, but are not limited to:

  1. Submission of Site to Search Engines
  2. Onsite SEO page optimizations
  3. Building Backlink Strategy
  4. Building Authority Rank
  5. Building Rank for Selected Key Phrases
  6. Measurement
  7. Reporting

Ongoing service that will require additional time, Investment and resources to be added included, but are not limited to:

  1. Content Strategy
  2. Content Creation

Ongoing service that will require additional time, Investment and resources to be added included, but are not limited to:

  1. Google Analytics Installation